Posted on June 09 2025
Dry, tight, or flaky skin isn’t just uncomfortable, it can ruin even the best makeup. And let’s be honest: winter weather doesn’t do your skin any favours. As the temperatures drop, your skin loses moisture more quickly, leaving your foundation looking patchy, dull, or uneven.
The good news? You don’t need to overhaul your entire routine! You just need the right hydrating makeup essentials that work with your skin (not against it) to keep you glowing all season.

1. First Base Primer — Your Winter Skin’s Best Friend
Think of this as your makeup insurance policy.
First Base Primer creates a smooth, hydrating canvas that prevents foundation from clinging to dry patches. Packed with skin-loving ingredients like Aloe Vera, Vitamin A and Vitamin E, it nourishes your skin while gripping your foundation for longer wear. Your base applies better, stays put, and feels more comfortable all day.
2. Base Perfect Foundation — Hydration + Coverage
When skin feels dry, the last thing you want is a heavy, cakey foundation.
Base Perfect Liquid Foundation is lightweight but highly pigmented, giving you the coverage you want with a breathable feel. Enriched with antioxidants, it glides on smoothly, evens out tone, and keeps skin looking fresh (never tight or chalky).
3. Lip Gloss — Shine Without Stickiness
Lips take a beating in winter. Instead of heavy balms that feel waxy, choose our Lip Gloss Collection, which is packed with conditioning ingredients to soften and protect, while adding that gorgeous non-sticky shine.
4. Stay Put Makeup Mist — Lock In Hydration
Dry air doesn’t just affect your skin. It can pull moisture out of your makeup, too.
A light mist of Stay Put Makeup Mist sets your entire look, locking in hydration while keeping everything looking fresh and dewy, even as the temperature drops.
Winter skin? Solved.
With just a few simple swaps, you can keep your complexion glowing, even in the coldest months.

👉 Shop your winter must-haves here: